Wednesday, October 30, 2013

[Press Release] Black Friday...CyberMonday...#GivingTuesday

Press Release:
For Immediate Release
November 15, 2013

For Media Inquiries: Megan Flowers, Communications Director

Black Friday...CyberMonday...#GivingTuesday
  University Y encourages social media friends to give back on #GivingTuesday

What: The University YMCA encourages the community to donate to the University Y on #GivingTuesday, which falls on December 3rd, 2013.  Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday has become a national movement to encourage people to take collaborative action to improve their local communities, give back to the charities and causes they support and help create a better world. 

How: On December 3rd, the University Y will reach out to followers on Twitter and friends on Facebook about how their work impacts campus and communities, and will encourage people to make a direct donation through Twitter and Facebook. The University Y will create a special opportunity for friends of the Y to give through social media and their website at

When: Tuesday, December 3, 2013

Why: "The University YMCA has joined the #GivingTuesday movement to highlight the impact of our campus and community programs”, says Alicia Beck, Development Director of the University YMCA.  "The University Y has made in impact on hundreds of lives locally and globally. Through our local tutoring program in Champaign-Urbana Public Schools; student service learning initiatives with local and national organizations; student led environmental programs; and our global engagement around health and community immigration issues; the University of Y continues to develop tomorrow’s global leaders today. We need your help to continue and to grow our world-class programs, now more than ever." 

All online contributions will go to fund the Y's programs that work toward bridging campus to community around issues of social justice, environmental protection, global engagement, and interfaith collaboration. 

Who: The University Y is the oldest non-profit organization in Champaign and is dedicated to engaging people in service, reflection, and action.  We develop cause-driven student leaders, partner with community members and bring them together to address issues that impact us all.

Editor's Note: Alicia Beck, spokesperson for the University Y's #GivingTuesday campaign, is available for in-person and over-the-phone interviews. An additional source is provided by the national #GivingTuesday campaign (see below).

About #GivingTuesday:

#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 3, 2013. This effort harnesses the collective power of a unique blend of partners- charities, families, businesses and individuals-to transform how people think about, talk about and participate in the giving season.

A team of recognized experts and influencers, initially convened by leaders of 92nd Street Y and supported by a core group of founding partners, originally spearheaded this effort. Founding partners in 2012 included United Nations Foundation,, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever and VentureThree Capital. Leaders in philanthropy, social media, innovative giving, grassroots organizing, marketing and communications are providing
counsel and resources to help build this movement.

"#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism," said Kathy Calvin, CEO of the UN Foundation. "The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world."



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