Press Release:
For Immediate Release
November 15, 2013
For Media Inquiries: Megan Flowers, Communications Director
[217-337-1500, megan@universityymca.org]
Black
Friday...CyberMonday...#GivingTuesday
University
Y encourages social media friends to give back on #GivingTuesday
What: The
University YMCA encourages the community to donate to the University Y on
#GivingTuesday, which falls on December 3rd, 2013. Coinciding with the
Thanksgiving Holiday and the kickoff of the holiday shopping season,
#GivingTuesday has become a national movement to encourage people to take
collaborative action to improve their local communities, give back to the
charities and causes they support and help create a better world.
How: On
December 3rd, the University Y will reach out to followers on Twitter and
friends on Facebook about how their work impacts campus and communities, and
will encourage people to make a direct donation through Twitter and Facebook.
The University Y will create a special opportunity for friends of the Y to give
through social media and their website at www.universityymca.org
When: Tuesday,
December 3, 2013
Why: "The
University YMCA has joined the #GivingTuesday movement to highlight the impact
of our campus and community programs”, says Alicia Beck, Development
Director of the University YMCA. "The University Y has made in
impact on hundreds of lives locally and globally. Through our local tutoring
program in Champaign-Urbana Public Schools; student service learning
initiatives with local and national organizations; student led environmental
programs; and our global engagement around health and community immigration
issues; the University of Y continues to develop tomorrow’s global leaders
today. We need your help to continue and to grow our world-class programs,
now more than ever."
All online contributions will go to
fund the Y's programs that work toward bridging campus to community around
issues of social justice, environmental protection, global engagement, and
interfaith collaboration.
Who: The
University Y is the oldest non-profit organization in Champaign and is dedicated
to engaging people in service, reflection, and action. We develop
cause-driven student leaders, partner with community members and bring them
together to address issues that impact us all.
Editor's Note: Alicia
Beck, spokesperson for the University Y's #GivingTuesday campaign, is available
for in-person and over-the-phone interviews. An additional source is provided
by the national #GivingTuesday campaign (see below).
About #GivingTuesday:
#GivingTuesday is a movement to
celebrate and provide incentives to give. It will culminate with a global day
of giving on December 3, 2013. This effort harnesses the collective power
of a unique blend of partners- charities, families, businesses and individuals-to
transform how people think about, talk about and participate in the giving
season.
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A team of recognized experts and
influencers, initially convened by leaders of 92nd Street Y and supported
by a core group of founding partners, originally spearheaded this effort.
Founding partners in 2012 included United Nations Foundation,
DonorsChoose.org, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq
and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group,
Groupon, Unilever and VentureThree Capital. Leaders in philanthropy,
social media, innovative giving, grassroots organizing, marketing and
communications are providing
counsel and resources to help build
this movement.
"#GivingTuesday is a counter
narrative to Black Friday and Cyber Monday because it
reminds us that the spirit of the holiday giving season should be about
community and not just consumerism," said Kathy Calvin, CEO of
the UN Foundation. "The most meaningful gift we can give our
children, loved ones, friends and neighbors is the commitment to work together
to help build a better world."
Website:
http://givingtuesday.org/partner/ymca-of-the-university-of-illinois/
http://universityymca.org/giving_tuesday/
###
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